Hi, I'm Aurobinda.

I spent 15+ years inside tech and consulting — the kind of career that looks great on LinkedIn and feels miserable at 2 AM on a Sunday.

I hit the ladders, the promotions, the golden handcuffs. And one day I realized I was optimizing for a life I didn't actually want.

Rebuilding from there — quietly, methodically, without blowing anything up — is what I now help other people do. Not with hustle-bro theatrics. With clarity, honest strategy, and a plan you can actually execute while still doing your day job.

What I believe

• Burnout is a signal, not a weakness.
• You already have most of what you need. Coaching just organizes it.
• The best career advice is boring, specific, and expensive to ignore.
• Freedom is the ability to say no. That's the whole game.

How I work

1:1, no cohorts, no funnels. I take on a small number of clients each quarter so every hour is spent on your actual situation — not a template.

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